Logo & Brand · Brand Identity
Social Harmony
Logo and usage guide.
Social Harmony is an events company that brings NGOs together with corporates in Turkey and abroad, producing joint social projects and securing sponsorship for them. The brand positions itself as the intermediary between two sides, so the mark had to feel like something that joins.
The brief pointed to three ideas: togetherness, balance and social benefit. We built the mark on a single round whole, with a human figure and the globe around it interlocking — carrying both the global reach and the harmony between the two sides. The type is a plain sans-serif; the palette is a natural green and blue.
The guide runs to 16 pages: horizontal and vertical lock-ups, legibility at small sizes, behaviour at different ratios, correct and incorrect use, typography, the colour scale and mockup examples.
