Content & Copy

How a brand speaks is as much design as how it looks. The same sentence, written in two tones, describes two different brands. That is why we do not leave copy to the end.

It starts with the brand voice: which words we use, which we never use, how formal we are. Once that is written down, web copy, ad copy, social and scripts all draw from the same source.

Sound belongs here too. A jingle written for a campaign, written well, carries a brand further than an image does.