Showing up in AI answers

Some users now ask an assistant instead of a search box, and get a single answer. Appearing inside that answer is a different job from appearing among ten blue links. On the technical side the difference comes down to a few concrete items.

First, accessibility: when an assistant's crawler opens the page it must be able to see the text. Content filled in later by JavaScript is an empty page to most crawlers. Server-rendered HTML is therefore a visibility question, not only a speed one.

Second, structure: structured data (schema.org) makes the information on the page machine-readable. A restaurant's menu, opening hours and location can also be written as plain text; marked up, they can be taken straight into an answer.

Third, the content itself: assistants answer questions, not pages. If the answer to 'is there vegetarian sushi in Konyaaltı' exists as a sentence on your site, it can be quoted; if it only lives inside a menu PDF, it cannot be found.

Finally a simple file: llms.txt at the root of the site states in plain text what the site is and which pages matter. It is not a mandatory standard, but it costs about a page of writing — and it is a chance to summarise your own site in your own sentences.