A website for a manufacturer: catalogue, sector, quote

The visitor to a manufacturer's site is usually a buyer or an engineer. They are not looking for a slogan; they want to know whether a particular product fits their job. A site that answers that question quickly is doing its work.

Catalogue

If the products live inside a PDF, neither a search engine nor a visitor can find them. Each product needs its own page: technical values, applications and any certificates. On the site we built for Teknobant, tapes can be filtered by type and application, and a visitor can pick the temperature of their production line and see the tapes that withstand it.

Sector

The same product is searched for under different names in different industries. An automotive buyer and a furniture maker look for the same tape in their own words. Sector pages match the product to that industry's question. On GFS Kimya's site adhesives can be browsed both by product family and by the sector they are used in.

Quote

The conversion on a manufacturer's site is an enquiry, not a basket. The form should be reachable from the product page and should know which product it is about. Keeping incoming enquiries in a panel with a status, rather than lost in an inbox, makes the sales team's job easier.

Updating

Product ranges change. If the company's own team cannot add a new product, the site soon goes stale. That is why, on the manufacturer sites we build, products, sectors and copy are edited from an admin panel; on bilingual sites Turkish and English are entered side by side.

A side benefit shows up in search: because every product and every sector is its own page, someone searching for a product by name lands on the product, not the home page.